LinkedIn for small business serves as a tool to increase credibility and network with potential clients. Considering LinkedIn evolved from a hiring platform to a community of professionals, it’s no question that establishing a presence on LinkedIn provides value to your business.
Here are 4 ways small business owners can succeed on LinkedIn.
- Create Daily Content
The key to getting consistent engagement and leads is consistency. LinkedIn is no exception, so take time to create posts at least three to five times a week to provide value to your audience. Focus on ways you can create trust and credibility to other businesses in the body of your content, and include relevant calls to action to direct your audience to the desired action you prefer they take, and use an automation tool to schedule your content.
- Engage with other business owners
Writing meaningful comments on the posts of others is instrumental to create meaningful professional connections about their content and their industry. Carve out several minutes a day to search for relevant content or industries to respond to and connect with. Be sure to go further than encouragement and point out specific attributes you notice about them, or even ask questions to engage in conversation.
- Write articles
Identify important topics in your industry, and write articles to demonstrate your expertise and experience. Articles will help other users find and share your content online and allow you to be more readily found in search engines. Additionally, you can also use these blogs for web content and continue to direct more traffic to your website.
- Use hashtags
Using 10-12 hashtags in a post targeted toward your ideal client is an effective way for those looking for your services to find or refer you. Ensure you capitalize each letter of the words in your hashtag, and use different hashtags based on topics as you create content. Perform hashtag research often to better understand what users are searching for.
Though it can be a challenge to maintain, using LinkedIn is well worth the reward in business. To get started, contact our It Media team to help you create a successful LinkedIn strategy, or allow us to perform your digital marketing for you.