BTS of Success and Struggle – Breaking down a case study One of our favorite ways to track and measure the success of a campaign is to put together a case study. We love sharing these with our team, our
BTS of Success and Struggle – Breaking down a case study One of our favorite ways to track and measure the success of a campaign is to put together a case study. We love sharing these with our team, our
Myth Busters Advertising Edition Everyone has their own take of what advertising is, it’s likely that many of them are correct. In 2021 advertising encompasses a lot of things. From brand recognition to product promotion you can see the world
The difference between an advertising firm and an agency So it’s time for you to hire a team for all your advertising needs. It can be an overwhelming search as you try to find the perfect pairing. Many questions fill
A few things that are sticking around in 2021 After a year like 2020, the overarching changes we’ve seen aren’t going to disappear anytime soon. It’s time to accept our new reality and find a way to capitalize on the
Fascinating Tactics that Can Help Your Business Grow The world of business promotion has seen immense change and growth over the years. The basics of it all still remain the same and the goal of campaigns hasn’t changed. There’s no
How to Elevate your Instagram Instagram isn’t just another platform to manage. Since it’s start just 10 years ago, the platform has made immense changes. From what people want to see and how they see it, every business has a
Know What’s Next in 2021 It’s a new year and there’s so much to do to make this one the best yet. You know the importance of staying up to date with current trends. We’ve done some of the heavy
Be the 2021 Comeback Queen Ok, let’s all take a moment and breathe…1, 2, 3 whooo 2020 is OVER. We can all admit that this has been a year of setbacks and challenges. Not one of us here can say
Search Engine Optimization…the ever-changing beast you’ve spent hours pouring over and working to reign in. While you may be using the right keywords, H2 tags, Alt tags, etc., to rank higher on Google search results, what if we told you there’s
Taking on TikTok Early this year we saw a new app emerge and take the social world by storm. TikTok quickly became a place people went for entertainment and advice. As with any new application, there was much skepticism about
GIFs all marketers can relate to If 2020 has brought us anything, it’s some great memes and gifs. We all like to have a little fun and sharing gifs give us a good laugh and help us realize we all
Give your marketing a boost in 2021 The end of the year is approaching quickly. A new year brings great excitement and anticipation. It’s a great time to re-imagine your goals, plan your success, and prepare for what’s ahead. As
Tactics That Can Help Your Business Grow Batching your time to give you some freedom We all love the idea of the Holiday season. It’s around this time, as a new year approaches and we begin wrapping up all the
So you’ve probably wondered, what makes an agency an agency? When do I know I need one? And how do I know which one is right for me? We hear these questions all the time and it’s not as simple
If you know much about us, we’re always putting emphasis on results. There are so many goals we set for ourselves and business, but without measurement, we lose the basis of why we started. There are many ways for us
The internet is an amazing place. With so many possibilities to explore, create, and connect, it’s easy to forget the downside of all this access. There’s certainly some truth in what our parents used to say about the dangers of
We all know the importance of keeping up with the latest trends. Being in the know about what’s happening and what’s coming next is what keeps us always pursuing the best services. Being a trend spotter will give you access
Let’s talk about the most frequently asked questions in marketing. If you aren’t part of the industry, it’s likely difficult to understand what we do, why we do it, and how it gets done. Well, look no further because we
Where you are, effects what you are and this couldn’t be more true in marketing. While technology is necessary and provides us with incredible resources to reach our audience, it can often be overwhelming when we don’t know what’s hot.
If you have yet to experience burnout personally, you’ve likely seen it or heard about it. This unfortunate reality can happen to anyone at any time. It often creeps up slowly as pressure builds from everyday life. More than ever
We all look for the magic formula to generate success in our business. In each industry this formula is different. We can only speak about what we know and that’s marketing. Although each service offered creates variation, there are some
What is INMAIL The ability to instantly connect with professionals around the world is an opportunity often taken for granted. 20 years ago the thought of this capability didn’t even exist. With the power of social media, this is now
Hi, we’re It Media, a digital marketing agency dedicated to serving businesses by helping them get their name out on social media. In a world saturated by the internet, businesses big and small are seeking innovative ways to be seen
The problem When you talk to top executives, there is a common consensus that they all express when it comes to time. Majority of their day is spent in meetings. In recent months we have seen a world once reliant
How do FB ads work You’ve likely seen advertising on Facebook, but can you recognize what they are and why you see what you do. Facebook advertising has become a market all of its own, and a competitive one at
We All Have The Same 24 Hours Have you ever wondered why it seems like some people are much more productive than others? Maybe not, but I certainly have. That is until I found out how to achieve maximum productivity.
What Is LinkedIn Anyways? Since its launch in 2003 LinkedIn has been the leading platform for professional connection, recruiting efforts, and sharing of new ideas. It makes the impossible possible by allowing conversation between individuals across the state, country, and
It’s Not as Scary as It Seems In an age controlled by instant gratification and short attention spans, video content is EVERYTHING. With more adults using Youtube than Facebook, why aren’t you doing the same? It’s likely a simple answer,
The rules don’t apply to me. Whether you’re a rule follower, rule breaker, or rule maker… we’ve all had a point where we’ve skirted around the rules.Some of us skip the rules because we think we have a better solution.
“Social Media just doesn’t work for me.” We’ve heard this statement before. And we get it. In fact, clients often come to us skeptical about whether or not social media can actually move the needle in their business. But if social media
Content is King. Does your audience really care about what you have to say in your marketing? So often, we rip apart piece by piece the content we put online. We scrutinize every detail until its absolutely perfect. And we
Sick of working with clients you hate? I think we’ve all been there. If you haven’t worked with a client up until this point that’s sucked the life out of you…You haven’t been in business long enough.But here’s the secret. The
Sending emails like this are really uncomfortable… Considering we spend most of our time in your inbox sharing you detailed tips, tricks, and resources to grow your business… it’s pretty out of the norm for us to send anything like
It’s time to work smarter (and harder) with marketing automation. Great content, paid advertising, and other marketing tactics are important. But the secret to closing the deal with your next client is in the follow-up. If you’re wired like many entrepreneurs, chances
Keeping up with the algorithm Facebook and Instagram made more changes than the Kardashians in the last few weeks. Chances are unless you’re in the digital marketing space on the daily, these changes apply to you. In case you missed
How do you market in a pandemic?! Day by day, the global health climate continues to evolve with recent discoveries. That in mind, it’s important to adjust as a business. In case you missed it… We’ve been sharing all of
The Secrets in my Marketing Playbook Here are a few things you need to know. (P.S. – our intern Carly created this email. Isn’t she awesome?!) In case you missed it… In case you missed it, we’ve been toying with the
5 Simple Steps To An Effective Social Media Strategy Ready to get your business booming? Check out Carly’s top tips. No matter the size, social media is bound to influence the growth of your business. Social media is a place
PPC for Dummies Are you running Pay Per Click campaigns, and are they actually working? What’s pay per click advertising mean? Should I run Google Adwords campaigns for my business? How do I measure success? What keywords should I use?
Who’s your ideal client? Hint: not knowing the answer to this one question may cost you major 💵💵💵 You can’t market without knowing your audience. I’ve seen it more times than I can count. More often than not, my first marketing
Video content is winning. Are you using it?! Video marketing is taking over the digital marketing landscape. And it’s quickly become one of the most effective ways to communicate directly with your audience and elicit action.Here are the stats: 83% of video
Our top 3 web tricks. Is your website implementing them? Having a swanky website used to be everything.But in 2020, the digital landscape is continually evolving – your website isn’t as influential as it was 2 years ago.That being said,
Email isn’t dead. So here are a few important things to know about this secret marketing weapon. The biggest way I moved the needle in my agency is email marketing. You heard me correctly. Despite all the growth and demand for social
3 Things They Don’t Tell you… Digital marketing is constantly changing. Check out these well kept agency secrets to be successful this year. Everyone has an opinion about digital marketing. But those who aren’t constantly immersed in online marketing education possess
Leads for Less than $5? Here are the Facebook ad hacks that got me there. I seriously can’t believe it – this month I got one of my clients 36 leads (and counting) at about $4.50 each. For every lead that purchases her
CRM: What’s it mean, and are you using it? Either invest in CRM to automate your business, or stop throwing money away each month on a tool you don’t use. Customer relationship management (CRM) is a technology for managing all
Is social media stressing you out? Check out the ultimate secret to changing that. There are so many different schools of thought about social media – but there’s one rule that is applicable to your social media, regardless of your
Start your marketing off right in 2020! We’ve compiled our 4 best tips to implement to get you started. Let’s face it – getting ready for the new year can be overwhelming – especially when you are growing your business.
Finding a good place to kick-start your small business’s marketing plan might feel a bit like finding a needle in a haystack, especially for those who have never touched marketing activities before. What small businesses need to understand is that
As a small business seeking to market and engage externally, it might seem like the deck is stacked against you. You know digital marketing is important in this digital age and you strive to keep up while sustaining the steady,
