Frequently Asked Questions
Here are some signs you’re ready to invest in advertising.
- You have a service or proven offer that’s shown success without advertising, and you’re ready to scale it further.
- You have a website and/or landing page that is fast and optimized.
- You have a deep understanding of your target market and can easily identify them.
- You’re ready to invest (at minimum) $20/day in ad spend.
We wouldn’t offer them as a service if they didn’t. But most people apply the term “work” very narrowly. In order to reach your business objectives with advertising, you must clearly define them.
For instance, you must clearly know whether you want to build an audience, generate leads, or sales. Then, once you’ve determined your goal, it’s essential for you to have a proven sales process to couple with advertising.
It depends on your industry, your market, and the lifetime value of a client. The higher the LTV, the higher cost per lead. With lower lifetime values, we recommend focusing on audience development, and using advertising as a means to fill your pipeline and nurture through other strategies, such as marketing automation.
On average, we work with clients spending anywhere from $1000 to $40,000 in ad spend.
We guarantee the quality and client satisfaction of our work, and we guarantee to deliver the best possible benchmarks for your industry (if not better) possible.
However, we cannot, and will not, ever guarantee results. Results vary drastically from client to client, but most importantly, because this question assumes advertising is responsible for your overall sales.
In other words, we cannot and will not ever be able to guarantee results if your product or offer is not in demand in the marketplace (think trying to sell Snuggies in 2020 – not going to happen) or if you don’t have the infrastructure in place to support advertising.
However, we will never take on a client we do not believe we can help, which is why our intake process is very in depth.