What Is LinkedIn Anyways?
Since its launch in 2003 LinkedIn has been the leading platform for professional connection, recruiting efforts, and sharing of new ideas. It makes the impossible possible by allowing conversation between individuals across the state, country, and world who would likely never connect otherwise. It can be credited for countless job findings and information circulation. Whether or not you should be using it is no longer the question, but rather how to use it effectively. LinkedIn has grown tremendously in recent years, and with 500 million users, there is something for everyone. It has become the go-to for all things business, but a personal touch is required to optimize your LinkedIn profile to its full potential.
Optimizing Your Profile
Fill Out Your Profile Completely (Including the Headline, Photo, Background, Buttons, Links, Website)
They say a picture is worth a thousand words and setting up your LinkedIn is no different. Choose a profile picture that is professional, clear, and representative of you. You want to present yourself in a manner that attracts others with similar interests and goals. The first thing they see is your picture, so ask yourself these three questions:
- Is it professional?
- Is it clear?
- Does it represent you right now?
Once you’ve set your picture, continue your profile with a headline that adequately captures who you are, what you do, and why you do it. You can then add links, buttons, and a website. Your Linked In profile is well on its way but there is more to do.
Use Your Summary Section To Tell A Story
Think of the summary as an extension of your headline. This guides the reader through detail about what you have to offer and skills that set you apart from others in your industry. While writing this section you’ll want to refrain from oversharing past experiences. Do that in your own time and present this section in relation to what you’re doing NOW. This is not a summary of your life. It is to give those interested a bit deeper insight into why you’re on LinkedIn in the first place. It’s good to be creative in this section; show a little personality! Do remember that attention spans are short, and with space for 2,000 characters, it’s easy to get carried away. Use around half of that and your LinkedIn summary will shine.
Grow Grow Grow Your Network
Now that you have all the tips you need to create your profile, its time to start connecting. Start by doing some searches. Look for things you put in your profile and find others that share similar interests and skills. Endorsing skills for others helps both parties as people are likely to return the favor. You want to add value to others’ feeds by sharing tips with them of industry standards and current topics. Joining groups is a great way to make meaningful connections. Find groups that relate to you both professionally and personally and build your network out from there. If you want to connect with others whom you’ve never met, LinkedIn is the place. You can attach personalized messages to any invitation, increasing your likelihood of a new connection.
The biggest take away from this guide is to get started. Even if your profile isn’t perfect, integrating these tips will certainly improve your page. This takes little time to complete and will provide you with networking that could otherwise take a lifetime to build. If you’re still unsure how to start, search your biggest role models on LinkedIn. Gather some inspiration for things you’d like to include or skills you may want to add in the future. Your profile is not set in stone. You should be updating it frequently and maintaining the work you’ve previously put in.
If you’re ready to take your LinkedIn marketing strategy to the next level, get in touch with us to schedule a free strategy call and ask about LinkedIn automation.