We all look for the magic formula to generate success in our business. In each industry this formula is different. We can only speak about what we know and that’s marketing. Although each service offered creates variation, there are some similarities that everyone can benefit from. These must-have formulas will make a huge difference in nearly every aspect of your business. You can think of these as building blocks. Each action plays part in the next and supports the previous and following actions. Let’s dive into the things that must be in place to achieve marketing magic.
- Build your brand. This may seem like we’re putting the horse in front of the carriage, right? Actually, this is the best foundation for building your client list and the services you will offer. Building a brand starts at ground level, as does everything. If you don’t know your brand, it’s impossible to explain it to anyone else. The best way to build support is to show by example. If you can build your own brand and showcase those efforts, people will begin to trust that you can build their brand as well. This is the epitome of leading by example. Concrete proof of ability to perform will automatically make others interested in the formula you’ve created. What!? You have the magic formula now.
- Educate your market. More often than not, people don’t know that they need you. Either because they don’t know what you do or they don’t understand why you do it. Making efforts to educate your audience adds value to their lives. They begin to trust your opinion and view you as an expert in your industry. This is all about building trust and the best way to ensure that is through education. Even if you don’t feel like an expert, you can make yourself appear as one. It isn’t about fabricating information. Do your research because others won’t. Apply what you learn to your own efforts and share your experience. This creates a two-way benefit for you and your audience. It supplies you with authority and understanding and your audience receives education. The more you know the more you grow.
- Apply your strategy. We can’t just go through life stumbling in the dark. The same idea applies to marketing. While we do test and observe a variety of techniques, there must be data to support our efforts. Within that data, there is valuable information that supplies the framework for creating a strategy. Your strategy should outline what you want to share with your audience, through what channels, and at what frequency you will supply this content. It should be detailed in nature but fluid to allow room for feedback and growth. Remember this industry is always changing so your strategy shouldn’t be stagnant.
That magic formula you were looking for…you’ve just built it. It’s personal, professional, and practical. Driven by the industry and customized to your business. The must-haves of marketing are contingent on a variety of circumstances. Don’t get discouraged if your formula is different from others because it should be. Look around you for inspiration and try no to re-invent the wheel. There is an overwhelming amount of information about what you should and shouldn’t be doing. At the end of the day, you don’t want to be like every other agency so be creative in your approach and don’t limit yourself.