THIS is the #1 reason you’re not attracting HIGH PAYING clients…

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Sick of working with clients you hate?
I think we’ve all been there. If you haven’t worked with a client up until this point that’s sucked the life out of you…You haven’t been in business long enough.But here’s the secret. The way you position yourself in your digital marketing directly impacts the type of clients you attract.Ever heard the saying you are what you eat? Well… you attract more of what you already are.  And if your marketing is sloppy and lacks strategy, well, don’t be surprised if that’s who you work with too. 
Okay, so how do I fix it?
If this meme isn’t terrifying enough to motivate you to leave the Ramen days back at college, then I don’t know what is. That being said, so often we overthink our marketing, and only consume & produce the marketing we enjoy.We come up with these amazing ideas that we never actually implement – ideas that are all about US – not our ideal client.Then, we frantically just try to get something out there, so we put no thought into what we do, attracting clients that are just as confused as we are. So what’s the secret? Having a game plan. So here it is. 
1. Determine how much time you’ll spend on marketing.
How much time can you – realistically – invest in marketing consistently every single week? 5 minutes? 1 hour? Whatever the number may be, commit to that quantity of marketing minutes to execute consistently. Sales and marketing are the lifeblood of your business, so make them a consistent habit like exercise. 
2. Establish a marketing budget.
Whether you’re a big business or a solopreneur, you NEED to allocate for a marketing budget. That is, unless you never plan to grow or scale. I can’t tell you how many times we get on a discovery call that the client has no idea what their budget is. On average, most companies spend 7-8% of their gross revenue on marketing. This varies by industry, but you need to come up with a dollar amount that works for you. Marketing is an investment, so unless you plan to keep your business as a hobby or passive revenue stream, you better find the money. 
3. Get crystal clear on who you WANT to attract.
This requires some critical thinking, but you need to ensure that your content is geared toward the audience you want to reach – not the people you don’t. If you want Tesla as your next client, a photo of your family isn’t going to cut it. But if you’re working with women and families, that’s a GREAT way to go. Use those brain muscles.
4. Pick the channel your dream clients are ON.

I could preach this until the day I die, but the most common question I am asked is which social media platform is best. And the answer is: whichever channel your ideal client is on. If you’re serving B2B professionals, then why are you asking if you should be on TikTok when you know the only people using it are your kids in middle school? Pick the platform your audience is most likely to spend time on, and go all in. 
Need more tough love with your marketing? Then read this blog.

4 Key Elements to Marketing Your Business