As a small business seeking to market and engage externally, it might seem like the deck is stacked against you. You know digital marketing is important in this digital age and you strive to keep up while sustaining the steady, incoming pace of your daily tasks. Your resources are limited, there’s little to no time for strategy, and you’re falling further and further behind on your conversion goals.
If this sounds like where you’re currently at, it may be time to consider outsourcing your marketing. It can be difficult to hand over the reigns to someone who isn’t in-house, but we’ll explain below why outsourcing can increase efficiency, fill gaps, and keep you on the cutting edge at all times.
Keep the Focus on What You Do Best
One of the best reasons to consider outsourcing is having more time to focus on what you do best; providing vision and engaging with your business. If you’re a local hairdresser, you likely enjoy styling and spending time in your salon with clients instead of spending all day scheduling posts or writing hefty amounts of content. It’s important to note this doesn’t mean you won’t be involved in brainstorming social media campaigns or monitoring marketing efforts. It simply means you won’t have to worry about the extra effort needed to gain interest online.
Many small businesses make the mistake of only considering outsourcing when they reach their whits end. The benefit here is not quick and easy access to an extra pair of hands, but rather, the skill level. Handing digital marketing over to an expert ensures 100% focus on your success online. You might be a great business owner but that doesn’t mean you’re a great writer or SEO expert. It’s all about working smarter, not harder. And sometimes, working smarter means seeking the assistance of marketing experts.
When you hand your marketing strategy to professionals, there is a huge opportunity for you to focus and concentrate on your core competencies. Focusing on what you do best will let you achieve growth and success while leaving your marketing activities to trusted individuals who care about your success. This means no more long planning and review meetings or time spent in front of the computer. All they require are your goals and information surrounding your business, and they take care of the rest. With a process that’s so efficient, you get the much-needed time back in your week.
Reduce Your Costs
Reducing costs is one of the biggest reasons why small businesses choose to outsource. In fact, in a recent study, 59% of companies cited cost reduction as their motivation. Outsourcing tasks to experts allows you to stick to smaller budgets and only pay for what you need. This is usually far more cost-effective than hiring a full-time employee– which can raise costs significantly.
When considering hiring a full-time employee, small businesses need to think about health insurance, vacation days, sick leave, and holidays. Meanwhile, a digital marketing or media agency will usually just charge an hourly or project-based rate for the work they carry out.
Marketing is also demanding and always changing, which requires consistent industry know-how. If you have a full-time employee, this means added cost of in-depth training. Or perhaps you have a situation where you’re suddenly down a full-time marketer. Do you have the time or resources to hire again? Most small businesses can’t foot the bill. Outsourcing is a cost-effective and strategic decision that yields well with 2.8x better revenue growth rate expectancy for those who execute effectively.
Leverage Industry Knowledge
Like we stated previously, digital marketing is an ever-changing industry with new marketing techniques, tools and trends. While this has created new possibilities for businesses, it has also made marketing activities much more complex. Staying up to date with the latest marketing trends is crucial for businesses to get better results, but can be incredibly expensive. With continued expansion of marketing, it’s important to have experts who will execute your business’s marketing tasks. These outsourced agencies will have the skills, tools, and expertise needed to coordinate and execute marketing campaigns across multiple channels. Outsourcing also provides expertise in a variety of marketing disciplines like SEO, SEM, website development, online advertising, social media marketing, and video production. This enables small businesses to leverage knowledge and competencies in a short period of time, thus, reducing mistakes and failures.
Another consideration of marketing outsourcing is the ability to tap into unique perspectives and points of view. Sometimes in-house marketers can have the “this is how its always been done” mentality when looking to solve issues. By bringing in external resources to help with design, social media intelligence, and content, you tap into unbiased ideas.
Grow Your Business
Of course, the main goal of any business, big or small, is to take the company to the next level in their growth. It’s all about managing your main strategic initiatives and focusing on scaling to new demands instead of focusing on how to scale your marketing. Fortunately, effective marketing experts will be able to scale with every new need and in turn, deliver on the results you always hoped would come from having an online authority.
At the end of the day, the results are what really matter. If you want increased revenue and a trusted online presence, you should seek out an agency with a growth-focused mindset. An agency with this kind of approach will consider the big picture and provide suggestions for improvements to your operations and systems that can help, not only your team, but your whole business run efficiently from intaking new leads to delighting customers.
Here at It Media, we’re dedicated to generating real leads for our clients and building their authority online. We’re proud to serve as an outsourced partner by skipping the fancy lingo and staying focused on digital marketing tactics that bring results that lead to growth. Want to learn more? Click below to contact us for a free discovery session.